Valcke: World Cup not about 32 days, but a long time after

Six months after the end of the FIFA World Cup™, the event organisers met in Sao Pauloto launch the event’s sustainability report – the first ever based on internationalstandards – and to detail the 2014 Football Legacy Fund. The main areas benefited by theUSD 100 million total amount will be football infrastructure in the states that did not hostWorld Cup matches (60 per cent), grassroots (15 per cent) and women’s football (15 percent). brings you the main statements given during the media briefing held atArena Corinthians.

FIFA Secretary General, Jérôme Valcke
Yes, Brazil organised an amazing FIFA World Cup: great goals, great games, great time.But we are here to talk about after the event. From day one we said that the FIFA WorldCup is not only about 32 days, but about a long time after. I was in South Africa a fewweeks ago and we are still working on the development of football and legacy there. That is the idea we also have for Brazil. We are working hard to make sure that we fulfill our commitment and not to do as some say in the media, leaving Brazil right after the final. This is not true. FIFA is committed to support projects wherever we organize our events, being the male World Cup or any other event.

For the Legacy Fund, we agreed it should go to developing women’s football, grassroots and to regions where there were no FIFA World Cup matches. FIFA is supporting Confederation of Brazilian Football (CBF) in order to identify and make sure we are working in the right projects. We have a permanent audit system that monitors our member associations, certifying everything is under clear rules and regulations. Not a single pay will be made without FIFA having a look at the way it will be used and making sure we are part of the decision process.

Sustainability is something quite new in the organisation of the FIFA World Cup. Brazil learned a lot with the FIFA World Cup, Rio learned a lot for Rio 2016, but we also learned a lot and we will implement these learnings in 2018 in Russia in the 11 host cities and 12 stadiums.

I think that the big success of Brazil has been definitely to showcase that this is an amazing country to go to. The majority came for the first time and they left saying they would come back. Brazil moved to a different level in terms of recognition, in terms of tourism. The FIFA Fan Fests were hard to organise, but it was just amazing what happened there. And this is also part of how Brazil showcased itself to the world.

CBF and 2014 Local Organising Committee (LOC) Chairman, José Maria Marin
The FIFA World Cup left us memories of great football, but also a great responsibility. Brazil has now 12 modern arenas in all five regions. A challenge, but also an opportunity for clubs and cities to strengthen local football and offer a new entertainment option for the community beyond football matches.

(on the Legacy Fund)

Today, we thank FIFA for this new partnership and, above all, for having the opportunity to host the World Cup. An event that will not remain only in the memories of the Brazilians, but which will also be relived in every goal scored in Brasilia, in Cuiaba, in Natal, but also by girls and boys in Para, Tocantins, Rondonia and all over the country.

GECOPA (Sports Ministry) coordinator, Luis Fernandes
First of all, it is necessary to contextualize the organisation of the 2014 FIFA World Cup. Brazil is a developing country and we identified that the opportunity to host the FIFA World Cup was a historical window to leverage investments in infrastructure and services, which our country needed and still needs.

The FIFA World Cup legacy is tangible but also intangible in terms of image gain. Brazil today is recognized as a country that, in spite of the skepticism, delivered the FIFA World Cup with excellence and today we have infrastructure that improved the lives of Brazilians. We are here to celebrate today. Brazil is already a giant in football, but we still need to develop infrastructure and this will be done by FIFA and CBF through the Legacy Fund.

The FIFA World Cup stadiums in Brazil became a benchmark for the world because they have all pursued sustainability certificates. Based in this experience, a sustainability certificate has become a requirement by FIFA in the future editions of the World Cup. This is a legacy to Brazil for the world.

FIFA’s Head of Corporate Social Responsibility, Federico Addiechi
The FIFA World Cup entails large transportation operations, catering to the health and safety of millions of spectators, managing waste, recruiting and training thousands of people, providing an accessible event and broadcasting it, among others. This has inevitably had an impact on both society and the environment in the host country.

To us, sustainability is about how we do things and trying to find a balance between the social, economic and environmental aspects. It is also about minimising risks associated with the event and reducing the negative impact of it, while maximizing the positive one.

The FIFA World Cup in Brazil was the first one to have a comprehensive sustainability strategy developed under international standards. GRI (Global Reporting Initiative) guidelines were adopted to create the first ever sustainability report which has been assured by an independent expert company. It was a hard but very transparent process, with the aim to show the world what we have done, what were the main achievements and what needs to be improved for the future.

FIFA Director of Member Associations and Development, Thierry Regenass
Not everybody knows that the first objective of FIFA according to its statutes is football development. To us it is more and more important that our competitions leave behind a legacy in terms of developing the sport.

Out of the USD 100 million, 60 per cent will be dedicated to infrastructure purchase and construction. Once infrastructure is built or in parallel to it, the two other priorities will be youth football and women’s football development, with 15 per cent each. So far, 5.4 per cent has been spent or transferred to Brazil.

We will regularly communicate the activities and results of the Legacy Fund. FIFA makes the funds available, CBF implements it, but FIFA has also the responsibility for controlling and reporting according to the applicable regulations. So far, the first concrete result has been the training centre in Belem, where we built three artificial fields and one natural pitch.

On women’s football, there is potential to do more in Brazil. We work together with CBF so they can establish a dedicated structure for female football through the legacy fund. There should be good grassroots programmes. The idea is also to work in partnership with local government and other partners in order to publicise more women’s football and make it sustainable.

CBF Infrastructure Director, Oswaldo Elias Gentille
CBF and FIFA will implement the project in all states that did not host the FIFA World Cup. The structure of the project has two parts: social and infrastructure. The social aspect has been developed by CBF and includes the goals and objectives of the project. Infrastructure consists in the facilities needed for the social project. The social and medical legacy is a project to be carried out in the 15 states that did not host the event.

Activities involving not only children but also relatives and the community will be carried out, according to local needs. The aim is having football as the main driver for social inclusion. It will include football, of course, but also entertainment, education, helping children who are having a hard time at school and teaching them English.