Nestle terminate IAAF sponsorship over doping scandal

Swiss food giant Nestle will end its partnership with the International Association of Athletics Federations because of scandal surrounding the sport, the company said on Wednesday.

Swiss company Nestle had been funding the IAAF’s kids’ athletics programme since 2012 but announced on Wednesday that relationship would be terminated with immediate effect.

The IAAF is in turmoil following widespread allegations of corruption and bribery.

“This decision was taken in light of negative publicity associated with allegations of corruption and doping in sport made against the IAAF,” Nestle said in a statement.

“This has been a successful programme with 15 million kids aged 7 to 12 years in 76 countries taking part in fun team activities which promotes a healthy, active life style.”

Nestle’s decision comes in the wake of Adidas’ decision to also ditch its sponsorships with the embattled governing body.

An independent commission of the World Anti-Doping Agency has stated in a report that “corruption was embedded” at the organisation.

The report said that a clique run by former IAAF president Lamine Diack covered up organised doping and blackmailed athletes while senior officials looked the other way.

Diack is under formal investigation in France on suspicion of corruption and money-laundering linked to concealing positive drug tests, in concert with Russian officials.

Sebastian Coe, the British former 1,500 metres Olympic champion, took over as IAAF President last year with the aim of cleaning up the organisation, but the loss of the Nestle partnership is another major blow.

German sportswear company Adidas AG will also end its sponsorship deal with the IAAF almost four years early, the BBC reported last month.

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